> The opportunities for sophisticated marketing based on purchase history are pretty slim.
Not really? Apple sells ads and directly profits from recommending high-margin, exploitative apps on the App Store. Seeing as their 30% cut is a multi-billion dollar market, I wouldn't just call it a "slim opportunity". More like "a better way to optimize the money printer without the SEC shouting at us" or something.
Not really? Apple sells ads and directly profits from recommending high-margin, exploitative apps on the App Store. Seeing as their 30% cut is a multi-billion dollar market, I wouldn't just call it a "slim opportunity". More like "a better way to optimize the money printer without the SEC shouting at us" or something.